Strategic Plan
The ACT Brumbies strategic plan has been developed following internal review, and consultation with our stakeholders, our community, members and commercial partners.

The two year strategic plan and overarching vison to ‘Inspire & Connect’ will drive the club’s priorities and decision making through to 2024.

There are five strategic priorities outlined within ‘Inspire & Connect’ underpinned by the following key targets;

  • Winning the Super Rugby Pacific and Super W Championships
  • Achieving an annual membership retention rate of at least 85% with annual surveyed member satisfaction rating of a minimum of 80%
  • Consistently deliver an annual profit from 2022 onwards, thereby growing accumulated reserves and creating the platform to be able to re-invest into community rugby and other business initiatives
  • Increasing our total rugby participation numbers in XV’s by 3% per year and female participation across all variants by 20% per year

Download the ACT Brumbies strategic plan here.