Brumbies Rugby have launched their eMber+ membership platform, becoming the second major sporting team in Australia to adopt the revolutionary, fan-friendly membership site. This short video explains how the Brumbies Fan Store (powered by eMber+) will give Brumbies members the chance to fully customise their membership pack, including more personalised items and a greater selection of products to include in their pack. Traditionally, members could choose whether to receive a cap or beanie but with the launch of this brand-new platform, fans can not only create their own bespoke membership pack, but they can also opt for store credit to spend in the new member exclusive store, which will feature new and exciting merchandise, exclusive to Brumbies members. The new platform will also improve the delivery of Brumbies Membership packs, meaning Brumbies members will receive their membership packs sooner. Plus500 Brumbies CEO, Phil Thomson said: “We’re excited to be just the second Australian club to adopt eMber+, across all codes and sports.” “The needs and wishes of our members are constantly evolving and more and more, fans want the ability to have choice in how they spend their hard-earned money. “This platform is a really positive step for us at the Brumbies in modernising our membership offering and more importantly, it delivers a clear message from us at the club that we value our members, and we are doing everything we can to provide more value to them when they sign up with us. “With the new Super Rugby Pacific competition due to commence in February, it’s a great time to sign up to become a Brumbies member.” Craig Dyer, Director of TPF Sports, the agency behind the creation of the eMber+ concept said: “We are thrilled the Brumbies have chosen to use eMber+.” “There are iterations of loyalty and rewards platforms globally, but to the best of our knowledge, this is the first ever platform of its kind and certainly the first for sport and member-based programs.” “Our vision in developing the platform is to revolutionise the industry and its long-standing assignment of pre-determined entitlements, by allowing members to select their own merchandise and entitlements. “This platform also has a strong environmental element, as we only fulfil merchandise to Members who redeem it. “Additionally, almost every product is on-demand, meaning we receive Members’ selection based on their preferred design, print them with selected artwork, personalise, pack and fulfil directly to the Members door.” Brumbies Membership for the 2022 Super Rugby Pacific season are on sale now.
BRUMBIES LAUNCH REVOLUTIONARY MEMBERSHIP PLATFORM
Wed, 01/12/2021, 10:33 pm
by ACT Brumbies Media